Quality cannot be cheated. But what distinguishes “quality” in terms of goods, services, lifestyle choices and even with respect to people?
The Highlife™ is an original Red Gate television series that is currently airing every Saturday night at 10:30 pm on Sha’anxi Television’s Channel 7 and 10:00 pm Saturday, 12:30 pm Sunday and 12:30 pm Wednesday on Xinhua China Finance Corp. TV. Each 25-minute episode explores the question: ‘what distinguishes “quality” in terms of goods, services and lifestyle choices?’ and takes viewers a tour to discover the lifestyle choices that best express who they are.
For more information, click here to view the Highlife website (Chinese only). To view a sample mini-episode, click on the video player above or go to thehighlife.cn/watch-episodes to see them all.
Red Gate is currently developing a weekly television series and interactive website to promote luxury living in China, to be aired in late 2012.
- Film & TV
- Video Production