Savour Canada, held at the Food and Hotel China trade show, was an opportunity for select Chinese food distributors, importers, retailers and media representatives to taste and appreciate the high quality of Canadian food and beverage products. Organized by the Canadian Consulate in Shanghai, attendees had the chance to sample Canadian pork, beef and seafood prepared by celebrity chef, Clinton Zhu.
TV personality and celebrity chef Clinton Zhu, best-known for judging Dragon TV’s Master Chef competition, conducted a cooking demonstration, preparing a number of Chinese-Canadian fusion dishes with a variety of Canadian ingredients with samples provided to attendees.
Under the theme “Quality is in our Nature”, Chef Zhu not only presented an image of vibrant Canadian cuisine for its unique tastes, flavour combinations, versatility and health benefits; but also highlighted the contribution of Canadian people and Canada’s natural bounty (its land and water) towards ensuring the consistency and high-quality of Canadian food.
Red Gate worked with Agriculture and Agri-foods Canada (AAFC) and the Canadian Consulate in Shanghai to secure the attendance of, and coverage from over 40 print and television media for the event itself; as well as over 10 media at the Clinton Zhu press conference. Red Gate also filmed the event and created a promotional video for the AAFC and Canadian Consulate in Shanghai.
- Marketing & PR