Red Gate Culture+Communications, creators of China’s popular ongoing luxury lifestyle TV series, “The Highlife,” announces the unveiling of a rich new website platform dedicated to the hit show and China’s vast world of luxury.
Created as a key extension of The Highlife TV series and a go-to resource for exploring a luxury lifestyle, the new site offers viewers an extensive look at many of the world’s most renowned international brands and explores a number of different areas of China’s luxury market. From private business jets and high-end hotels to champagne, fashion, travel, the arts and so much more, The Highlife is a unique, insider’s guide to the finer things in life with news, video, exclusive interviews and more, covering top luxury lifestyle companies, brands and service providers.
Available in English and Chinese, the new site features a visually dynamic redesign with an improved interface, easy-to-use navigation and a fully responsive framework for enhanced viewing on mobile devices. To visit The Highlife website, click www.thehighlife.cn/en (English) or www.thehighlife.cn (Chinese).
Get Seen on The Highlife!
Reach China’s ever-expanding market of luxury lifestyle viewers by promoting your company across several of The Highlife’s integrated media platforms. The Highlife promotional platforms include not only an attractive bilingual website visited by thousands of Chinese and English language users interested in luxury products, services and lifestyle, but also powerful social media networks on Weibo, WeChat and LinkedIn.
Through 30 episodes and counting, over three seasons, The Highlife is broadcast to more than 255 million households on Chinese television. The show takes viewers on an incredible journey to China’s growing luxury market, showcasing high-end brands such as Shangri-La Hotels, Taittinger Champagne, Sanlorenzo Yachts, Parkway Hospitals, Boeing Business Jets, The Peninsula, Salvatore Ferragamo and many more.
Tap into China’s high net worth consumer audience today! To learn more, contact Red Gate Culture+Communications at firstname.lastname@example.org or +86 21 6075 1086.